TaronAn AI salesperson for stores with large catalogues
Taron increases sales through personal advice and conversations with your customer base. It knows your range, helps shoppers choose and can place orders. We can also use it to generate repeat orders based on each customer's interests and purchase history.
For retailers of appliances, electronics, tools, bathroom fittings and other products where choosing well takes specialist knowledge.
Two ways to grow sales
More orders from incoming traffic
Good personal advice makes a purchase much more likely. Without it, a shopper can get lost among hundreds of similar models, struggle to understand the differences and leave. A good salesperson finds out what the customer needs, explains the options and helps them decide.
Taron lets you offer that advice to every shopper without expanding your contact centre. It works around the clock, knows the range in depth and follows up on interrupted conversations. If you have no contact centre, you can start helping people who currently leave your website without buying.
Handling a message costs a tenth as much as it would through an outsourced contact centre. This changes the economics of selling through chat: personal help becomes affordable for every potential customer.
Turning old contacts into new orders
Over the years, you have built up a large contact database. Some people bought once and never returned. Others asked questions and compared products but never placed an order. These contacts are going cold, but many still have reasons to buy. You have already paid to attract them – now you can bring them back into a conversation and generate new sales.
We can use Taron to contact these people individually: review each contact's purchases and messages, find a reason to get in touch, suggest relevant products and continue the conversation based on their response. This can bring back thousands of customers your team will never have time to contact individually.
For example, a month after someone buys a washing machine, ask how it is working out and suggest new dishwashers from the same brand. Or tell someone about a discount on a model they considered but never bought. We develop these scenarios for your business.
What Taron can do
- Recommend and compare. Asks about the task, budget and conditions of use, then selects products based on price and availability. Explains which specifications matter to this shopper and what is worth paying extra for.
- Work through doubts. Finds out what the customer dislikes about a suggestion, addresses objections, clarifies requirements and offers alternatives when needed.
- Respect your commercial priorities. Takes brand priorities and margins into account, and recommends suitable accessories, extended warranties and other services. The store controls what to recommend and how actively.
- Complete the order. Collects the items, recipient details, delivery or collection arrangements, and payment method. Can place the order in the store's internal system directly from chat.
- Continue the conversation. If a customer stops replying in a messaging app, follows up gently after a set time and offers to pick up where they left off.
- Bring in a person. Passes the conversation and its context to a member of staff when a request involves special terms, a complaint or another decision for a person.
In use today
Here are examples of our work in sales and personal customer communication.
265,000 products, replies over 6× faster. We deployed Taron at a major online appliance and electronics retailer. It advises shoppers across the entire range, and average response time fell by more than a factor of six. Read the deployment case
15× higher conversion to repeat orders. Our personal AI conversations achieved this result for a dry-cleaning chain compared with a typical bulk message to the same customer base. We draw on this experience when developing scenarios for retailers. Read the dry-cleaning case
We will connect Taron to your store
Deployment takes about a month. You get a salesperson that knows your range and sales rules, advises customers around the clock and can place orders in your system.
We configure Taron using your store's materials: study the catalogue, scripts and sales conversations, check product details with your specialists, and review the quality of its advice with them. We connect your website, messaging apps, email and existing contact centre. Customers keep using their usual channels, and your staff receive conversations that need their involvement.
We handle hosting, administration and maintenance. Running Taron costs less than employing two contact centre employees, while it works around the clock across the full range. We can also deploy it locally within your company's infrastructure.
Request a demo
We will show how Taron advises shoppers, compares products and takes a conversation through to an order. Then we can discuss how to use it in your store.
Message us on Telegram hello@xttr.tech